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Search word : "2023 Seoul International Book Fair",   Search result : 5
[TREND / KNOWLEDGE]

Reader-friendly Publication Marketing

Publishing Industry   Reader-friendly Publication Marketing   2023.05.02         Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...
  • VOL.58 / 2023.05
[TREND / KNOWLEDGE]

2023 K-Book Copyright Market & Seoul International Book Fair

Publishing Policy   2023 K-Book Copyright Market & Seoul International Book Fair   2023.05.02                       June is a perfect season to read books! We introduce you to places where various Korean books gather!In June 2023, the K-Book Copyright Market and the Seoul International Book Fair (SIBF) will be held, where you can meet various Korean publishing content!   The K-Book Copyright Market hosted by the Publication Industry Promotion Agency of Korea (KPIPA), is a B2B consultation event that paves the way for the global exchange of publications and promotes Korean publishing content on the global market.We invite international publishing houses and agencies to Korea, and hold various events such as 1:1 business matchmaking, exchange programs, and consulting programs!   Overview of the 2023 K-Book Copyright MarketPe...
  • VOL.58 / 2023.05
[TREND / TOPIC]

Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ...
  • VOL.67 / 2024.02
[TREND / TOPIC]

The 2023 Seoul International Book Fair and the K-Book Copyright Market

Topic   The 2023 Seoul International Book Fair andthe K-Book Copyright Market On-site Report on Hot Issues in the Copyright Market   2023.07.03   The “National Book Fair,” which began in 1954, was upgraded to an international book fair in 1995 and became the “Seoul International Book Fair (SIBF).” I joined the publishing industry in 1995 as a copyright agent, and attended the SIBF for the first time in the same year. It was named an “international” book fair, but there were a few booths from overseas publishers as well as other international publishers or agents that participated as individual guests. Time has passed since then, and this year, the SIBF marked its 29th anniversary.Hosted by the Korean Publishers Association, this year’s SIBF was successfully held in COEX located in Samsung-dong, Seoul, over five days from June 14 to 18. With a history of almost half a century, it proved itself as the hub of the Asian publishing market, and a pillar that pla...
  • VOL.60 / 2023.07
[INTERVIEW / KOREAN AUTHORS]

Writer Lim Kyoung-Sun

Korean Authors   Writer Lim Kyoung-Sun A Figure of Diligence who Shifts Between Emotion and Reason   2023.08.07   Writing for 19 years and publishing 20 books, Lim Kyoung-Sun is a sincere and genuine writer. She has recently published Living as Myself (Maumsanchaek). She spent her childhood in several countries, and she used to be an office worker for 12 years before she decided to become a full-time writer. Writer Lim has been writing candidly about work, love, human relationships, and attitudes toward life based on her experience. While she releases novels and essays alternately and interacts with her readers in a sometimes emotional and sometimes rational manner, following is an interview about her story of being a writer who never stops writing new works, just like her daily running routine that has been kept for 4 years.       It’s an honor to have you with us on K-Book Trends. Pleas...
  • VOL.61 / 2023.08
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